IELTS.international
Jisajili
IngiaJisajili
Two-Partacademic·2026

Nowadays, some consumers are less influenced by advertising than in the past. What are the reasons? Is it a positive or negative development?

Andika angalau maneno 250. Unapaswa kutumia takriban dakika 40 katika kazi hii.

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Step 1

Vidokezo vya Mtahini kwa Mada Hii

1

Crucially, address both parts of the question explicitly and dedicate a distinct body paragraph to each. Your first body paragraph should thoroughly explore the 'reasons' for reduced advertising influence, while the second must present a clear argument on whether this is a 'positive or negative development', ensuring your stance is well-supported.

2

For reasons, consider the rise of independent online reviews and social media influencers, the widespread adoption of ad-blocking technologies, and increased consumer media literacy. For the positive/negative aspect, you could argue it's positive due to more informed consumer choices and reduced manipulation, but potentially negative for new businesses struggling to gain visibility or for traditional media reliant on ad revenue.

3

The most common mistake is to simply describe how advertising works or list various types of ads, rather than focusing on *why* consumers are *less influenced now than in the past*. To avoid this, ensure your arguments consistently draw comparisons between past and present consumer behaviour and clearly articulate the underlying shifts in influence dynamics.

4

For this two-part question, use a strong transitional phrase between your body paragraphs to signal the shift in focus. For example, after discussing the reasons, you could begin the next paragraph with, "Having explored the underlying causes of this shift, it is pertinent to evaluate whether this development represents a positive or negative trend for society and the economy."

5

Examiners look for a nuanced discussion that acknowledges the complexity of the issue, not just a one-sided argument. A band 8-9 answer will present well-developed points with specific, relevant examples (e.g., the impact of review platforms like Yelp or Amazon, or the rise of influencer marketing) and demonstrate sophisticated vocabulary related to media, consumerism, and societal trends, alongside accurate complex grammatical structures.

Step 2

Muundo wa Aya Unaopendekezwa

1
Utangulizi

Eleza swali kwa maneno yako mwenyewe na ueleze wazi msimamo WAKO.

  • Usinakili swali neno kwa neno — ubadilishe kwa kutumia maneno yenye maana sawa.
  • Toa maoni yako katika sentensi ya mwisho ya utangulizi.
  • Usizidi sentensi mbili au tatu.

Misemo ya Kuanzia

It is often argued that...There is a growing debate about whether...In my view, ... because ...
2
Kifungu cha Mwili 1 — Hoja Kuu

Wasilisha hoja yako yenye nguvu zaidi kwa mfano maalum.

  • Anza na sentensi ya mada iliyo wazi inayoelezea hoja.
  • Toa usaidizi kwa mfano maalum, takwimu, au kisa halisi cha ulimwengu.
  • Eleza KWA NINI mfano huu unaunga mkono hoja yako.

Misemo ya Kuanzia

The primary reason I hold this view is that...This is clearly illustrated by...For instance, in many countries...
3
Kifungu cha Mwili 2 — Hoja ya Kusaidia

Ongeza hoja ya pili inayounga mkono msimamo wako kutoka kwa mtazamo tofauti.

  • Chagua mtazamo tofauti — ikiwa aya ya 1 ilikuwa ya kiuchumi, jaribu ya kijamii au ya kimazingira.
  • Tumia aina tofauti ya ushahidi (uchunguzi wa kibinafsi, utafiti, mantiki)
  • Unganisha tena na hoja yako kuu.

Misemo ya Kuanzia

Furthermore, it is worth considering that...Another compelling argument is that...This is further supported by the fact that...
4
Hitimisho

Rudia maoni yako na ufupishe hoja zako kuu.

  • USIanzishe mawazo mapya katika hitimisho
  • Eleza msimamo wako kwa kutumia maneno tofauti na yale yaliyotumiwa katika utangulizi.
  • Iweke kwa sentensi mbili.

Misemo ya Kuanzia

In conclusion, I firmly believe that...To sum up, the evidence clearly suggests that...

Step 3

Msamiati Muhimu

consumer skepticismA distrustful or questioning attitude towards advertising claims and marketing messages.
media literacyThe ability to critically analyze, evaluate, and understand media messages and their potential influence.
information overloadExposure to an excessive amount of information, making it difficult to process or make informed decisions.
it is widely acknowledged thatA phrase used to introduce a generally accepted fact or belief.
a compelling argument can be madeUsed to introduce a strong and persuasive point or perspective.
this notion is predicated onThis idea or concept is based on or depends fundamentally on.
from my perspectiveA phrase used to express a personal viewpoint or opinion.
the evidence overwhelmingly suggestsIndicating strong and conclusive support for a particular conclusion or argument.
notwithstandingIn spite of; despite.
it could be argued thatIntroducing a potential point of view or argument, often to show nuance or acknowledge complexity.

Step 4

Academic Phrases for This Essay Type

It is widely acknowledged thatThere is compelling evidence to suggestThis phenomenon can be attributed toA growing body of research indicatesThe implications of this are far-reachingThis raises important questions aboutFrom a broader perspectiveIt would be short-sighted to ignore

Kujumlisha

MoreoverFurthermoreIn additionWhat is more

Tofauti

HoweverNeverthelessOn the other handConversely

Sababu / Athari

ConsequentlyAs a resultThereforeThis leads to

Mfano

For instanceTo illustrateA case in point isSuch as

Ruzuku

AlthoughWhile it is true thatDespiteAdmittedly

Step 5

Grammar Patterns for Band 7+

Sentensi changamano yenye konsesheni

Although some argue that technology isolates people, the evidence suggests it strengthens connections.

Inamwonyesha mtahini kuwa unaweza kushughulikia sentensi tegemezi. Anza na 'Although/While' + mtazamo tofauti, kisha toa mtazamo wako.

Masharti (Aina ya 2)

If governments invested more in public transport, traffic congestion would decrease significantly.

Inafaa kwa hoja na suluhisho za kinadharia. 'If + past simple, would + infinitive'.

Sauti ya utendaji kwa ajili ya sauti ya kitaaluma

It is often argued that education should be free. However, this view overlooks the practical challenges.

Uandishi wa kitaaluma unapendelea matumizi ya sauti ya upatanishi. 'It is + past participle + that' inasikika kuwa na mamlaka.

Kifungu cha uhusiano

Students who study abroad, which is becoming increasingly common, tend to develop greater independence.

Vifungu vya uhusiano huongeza maelezo bila kuanza sentensi mpya. Tumia 'who' kwa watu, 'which' kwa vitu.

Kifungu cha nomino kwa msongamano

The rapid expansion of urban areas has led to increased pollution levels.

Weka taarifa katika virai nomino badala ya kutumia sentensi nyingi fupi. Hii itakusaidia kupata alama za juu katika Lexical Resource.

Step 6

Jibu la Mfano

Jisajili bila malipo ili usome jibu kamili la mfano kwa mada hii.

Jisajili ili Usome Jibu la Mfano

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