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Discussionacademic·2020

Some people say that advertising is extremely successful at persuading us to buy things. Others think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.

Sumulat ng **hindi bababa sa 250 na salita**. Maglaan ng ~40 minuto. Ito ay isang tunay na IELTS exam-style question.

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Step 1

IELTS Mga payo ng examiner para sa paksa na ito

1

Dedicate one full body paragraph to thoroughly discussing the view that advertising is highly successful, and another full paragraph to the view that it is largely ignored. Avoid the common pitfall of being too one-sided; your role is to present both perspectives fairly and with supporting detail before offering your own nuanced opinion in the conclusion.

2

To strengthen your arguments, consider specific examples. For the 'successful' view, you could discuss the efficacy of targeted advertising on social media platforms like Instagram or TikTok, or the psychological impact of influencer marketing. For the 'ignored' view, mention the widespread use of ad-blocker software or the phenomenon of 'banner blindness' on websites, where users subconsciously filter out advertisements due to information overload.

3

The most common mistake students make on this question is failing to deeply analyze *why* advertising is successful or *why* it is ignored, instead merely listing examples. To avoid this, ensure you explain the underlying mechanisms (e.g., psychological manipulation, data analytics for success; cognitive fatigue, skepticism for being ignored) that contribute to each perspective, linking them directly to the prompt's core ideas of 'persuading us' or 'no longer paying attention'.

4

Employ clear linking and transition phrases to guide the reader through your discussion. After presenting the first view, use phrases like 'Conversely,' 'However, an alternative perspective suggests that,' or 'On the other hand,' to smoothly introduce the opposing argument. This demonstrates coherence and cohesion, crucial for higher bands.

5

For a band 8-9 answer, examiners look for a sophisticated and nuanced discussion that acknowledges the complexity of the issue. This means not simply agreeing with one side, but perhaps synthesizing both views by arguing that advertising's effectiveness varies significantly depending on its form, target audience, or platform, and that both 'persuasion' and 'ignorance' can coexist in the modern consumer landscape.

Step 2

Inirerekomendang Isturktura ng Sanaysay (Band 7+ Standard)

1
Panimula

Ipakita ang galing sa pamamagitan ng patas na pagpapakita ng parehong panig at pagtatakda ng iyong posisyon.

  • Ipakita ang pag-unawa sa PAREHONG pananaw — ito ang nagpapakita ng critical thinking
  • Sabihin kung alin sa dalawa ang pinapanigan mo — kahit sabihin mo lang na pareho kayong tinatalakay
  • Panatilihin ang neutral na tono — iwasan ang emosyonal na lenguahe o bias

Band 7 Mga simula ng pangungusap para sa bawat talata

There are differing opinions on whether...While some people believe that..., others argue that...This essay will examine both perspectives before reaching a conclusion.
2
Unang Talata — Unang Pananaw

Ipresenta ang isang panig nang may respeto at kredibilidad.

  • Kahit na hindi ka sang-ayon, ipresenta ito nang totoo kasama ang tunay na halimbawa
  • Gamitin ang neutral na reporting language: «Nagpapahiwatig ng pananaliksik...», «Itinuturo ng mga pag-aaral...», «Inaangkin ng mga eksperto...»
  • Tanggapin ang mga lakas nito — ipinapakita nito ang balanseng analisis at nakakakuha ng puntos

Band 7 Mga simula ng pangungusap para sa bawat talata

On the one hand, supporters of this view argue that...Those in favour point out that...A key argument for this position is...
3
Pangalawang Talata — Kasalungat na Pananaw

Ipresenta ang kontra-argumento nang may parehong lalim at kahusayan.

  • Sundin ang istruktura at lalim ng Unang Talata — pinaghahambing ng mga examiner ang dalawa
  • Gamitin ang mga salitang pang-ugnay na nagpapakita ng pagkakaiba: «Kasalungat», «Sa kabilang banda», «Sa ibang panig»
  • Kung may opinyon ka, gawin ang talatang ito nang bahagyang mas malakas — pero manatiling patas

Band 7 Mga simula ng pangungusap para sa bawat talata

On the other hand, critics contend that...However, there is a strong counter-argument...Conversely, many people feel that...
4
Konklusyon

Buoin ang parehong pananaw at ipahayag ang iyong malinaw na penomeno.

  • Tanggapin ang katotohanan ng parehong panig — ito ang nagpapakita ng kaisipang nakabatay sa karanasan
  • Ipaunawa nang malinaw at may tiwala ang iyong panigan — huwag magduda o magpabaya
  • Kumuha ng matatag na posisyon — pinahahalagahan ng mga examiner ang kalinawan kaysa sa pag-iwas sa desisyon

Band 7 Mga simula ng pangungusap para sa bawat talata

In conclusion, while both sides have merit, I believe that...Having considered both arguments, it seems that...

Step 3

Mataas na markang bokabularyo at mga collocation

consumer behaviourThe study of how individuals, groups, or organizations select, buy, use, and dispose of ideas, goods, and services to satisfy their needs and wants.
digital footprintThe trail of data you create while using the internet, which can be used by advertisers to tailor content.
marketing saturationA state where a market is flooded with a particular product or type of advertisement, making it difficult for new messages to stand out.
it is widely acknowledged thatAn academic phrase used to introduce a generally accepted fact or belief.
a compelling argument can be madeAn academic phrase used to introduce a strong and persuasive point.
this notion is predicated onAn academic phrase meaning that an idea or belief is based on or depends on a particular principle or assumption.
from my perspectiveAn opinion phrase used to introduce one's personal viewpoint.
the evidence overwhelmingly suggestsAn opinion phrase used to indicate that there is a strong body of data or facts supporting a particular conclusion.
notwithstandingA linking phrase meaning 'in spite of' or 'nevertheless', used to introduce a contrasting point or concession.
it could be argued thatA hedging phrase used to introduce a point that is debatable or one of several possible interpretations.

Step 4

Academic Phrases for This Essay Type

It is widely acknowledged thatThere is compelling evidence to suggestThis phenomenon can be attributed toA growing body of research indicatesThe implications of this are far-reachingThis raises important questions aboutFrom a broader perspectiveIt would be short-sighted to ignore

Dagdag

MoreoverFurthermoreIn additionWhat is more

Kontrasta

HoweverNeverthelessOn the other handConversely

Dahilan / Epekto

ConsequentlyAs a resultThereforeThis leads to

Halimbawa

For instanceTo illustrateA case in point isSuch as

Pagsang-ayon sa kabaliktaran

AlthoughWhile it is true thatDespiteAdmittedly

Step 5

Grammar Patterns for Band 7+

Kumplikadong pangungusap na may pagsang-ayon sa kabaliktaran

Although some argue that technology isolates people, the evidence suggests it strengthens connections.

Nagpapakita ng advanced na grammatical control. Simulan sa 'Although/While' + kabaligtarang pananaw, tapos ipahayag ang iyong posisyon — nagpapakita ng nuanced thinking.

Conditional (Type 2)

If governments invested more in public transport, traffic congestion would decrease significantly.

Perpekto para sa hypothetical na sitwasyon at solusyon. Struktura: 'If + past simple, would + infinitive' — nagpapakita ng flexibility at imagination.

Passive para sa academic na tono

It is often argued that education should be free. However, this view overlooks the practical challenges.

Academic writing ay pabor sa passive constructions. 'It is + past participle + that' ay lumilikha ng authoritative at objective na tono.

Relative clause

Students who study abroad, which is becoming increasingly common, tend to develop greater independence.

Nagdaragdag ng sophistication nang hindi komplikado. Gamitin ang 'who' para sa tao, 'which' para sa bagay, 'that' para sa alinman.

Noun phrase para sa density

The rapid expansion of urban areas has led to increased pollution levels.

Nakakapack ng higit na impormasyon sa mas kaunting salita. 'The implementation of effective policies' vs 'policies are implemented effectively' — tumataas ang Lexical Resource score.

Step 6

Band 9 Halimbawang sagot (buong na binigyan ng marka)

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