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Discussionacademic·2020

Some people say that advertising is extremely successful at persuading us to buy things. Others think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.

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Step 1

Consejos del examinador IELTS sobre este tema

1

Dedicate one full body paragraph to thoroughly discussing the view that advertising is highly successful, and another full paragraph to the view that it is largely ignored. Avoid the common pitfall of being too one-sided; your role is to present both perspectives fairly and with supporting detail before offering your own nuanced opinion in the conclusion.

2

To strengthen your arguments, consider specific examples. For the 'successful' view, you could discuss the efficacy of targeted advertising on social media platforms like Instagram or TikTok, or the psychological impact of influencer marketing. For the 'ignored' view, mention the widespread use of ad-blocker software or the phenomenon of 'banner blindness' on websites, where users subconsciously filter out advertisements due to information overload.

3

The most common mistake students make on this question is failing to deeply analyze *why* advertising is successful or *why* it is ignored, instead merely listing examples. To avoid this, ensure you explain the underlying mechanisms (e.g., psychological manipulation, data analytics for success; cognitive fatigue, skepticism for being ignored) that contribute to each perspective, linking them directly to the prompt's core ideas of 'persuading us' or 'no longer paying attention'.

4

Employ clear linking and transition phrases to guide the reader through your discussion. After presenting the first view, use phrases like 'Conversely,' 'However, an alternative perspective suggests that,' or 'On the other hand,' to smoothly introduce the opposing argument. This demonstrates coherence and cohesion, crucial for higher bands.

5

For a band 8-9 answer, examiners look for a sophisticated and nuanced discussion that acknowledges the complexity of the issue. This means not simply agreeing with one side, but perhaps synthesizing both views by arguing that advertising's effectiveness varies significantly depending on its form, target audience, or platform, and that both 'persuasion' and 'ignorance' can coexist in the modern consumer landscape.

Step 2

Estructura recomendada para el ensayo (Band 7+ estándar)

1
Introducción

Demuestra dominio al presentar ambos lados con equidad y definir tu postura.

  • Muestra comprensión de AMBAS posturas — eso refleja pensamiento crítico.
  • Indica claramente hacia qué lado te inclinas — incluso si analizas ambos por igual.
  • Mantén un tono neutral — evita lenguaje emocional o sesgos.

Inicio de oraciones Band 7+ para cada párrafo

There are differing opinions on whether...While some people believe that..., others argue that...This essay will examine both perspectives before reaching a conclusion.
2
Párrafo 1 — Primera postura

Presenta un lado con respeto y credibilidad.

  • Incluso si no estás de acuerdo, expón esta visión con autenticidad y ejemplos reales.
  • Usa lenguaje impersonal de citación: «La investigación indica…», «Estudios muestran…», «Expertos argumentan…».
  • Reconoce sus fortalezas — eso demuestra análisis equilibrado y suma puntos.

Inicio de oraciones Band 7+ para cada párrafo

On the one hand, supporters of this view argue that...Those in favour point out that...A key argument for this position is...
3
Párrafo del cuerpo 2 — Punto de vista opuesto

Presente el contraargumento con la misma profundidad y sofisticación.

  • Ajuste la estructura y profundidad del párrafo 1 — los examinadores los comparan
  • Use conectores de contraste: «Por otro lado», «En cambio», «Sin embargo»
  • Si tiene una opinión, refuércela ligeramente en este párrafo — pero mantenga la imparcialidad

Inicio de oraciones Band 7+ para cada párrafo

On the other hand, critics contend that...However, there is a strong counter-argument...Conversely, many people feel that...
4
Conclusión

Integre ambas posturas y emita su juicio definitivo.

  • Reconozca la validez de ambos lados — esto demuestra madurez intelectual
  • Indique claramente su preferencia, con seguridad — no use evasivas ni ambigüedades
  • Tome una postura firme — los examinadores valoran la claridad más que la indecisión

Inicio de oraciones Band 7+ para cada párrafo

In conclusion, while both sides have merit, I believe that...Having considered both arguments, it seems that...

Step 3

Vocabulario y colocaciones de alto puntaje

consumer behaviourThe study of how individuals, groups, or organizations select, buy, use, and dispose of ideas, goods, and services to satisfy their needs and wants.
digital footprintThe trail of data you create while using the internet, which can be used by advertisers to tailor content.
marketing saturationA state where a market is flooded with a particular product or type of advertisement, making it difficult for new messages to stand out.
it is widely acknowledged thatAn academic phrase used to introduce a generally accepted fact or belief.
a compelling argument can be madeAn academic phrase used to introduce a strong and persuasive point.
this notion is predicated onAn academic phrase meaning that an idea or belief is based on or depends on a particular principle or assumption.
from my perspectiveAn opinion phrase used to introduce one's personal viewpoint.
the evidence overwhelmingly suggestsAn opinion phrase used to indicate that there is a strong body of data or facts supporting a particular conclusion.
notwithstandingA linking phrase meaning 'in spite of' or 'nevertheless', used to introduce a contrasting point or concession.
it could be argued thatA hedging phrase used to introduce a point that is debatable or one of several possible interpretations.

Step 4

Academic Phrases for This Essay Type

It is widely acknowledged thatThere is compelling evidence to suggestThis phenomenon can be attributed toA growing body of research indicatesThe implications of this are far-reachingThis raises important questions aboutFrom a broader perspectiveIt would be short-sighted to ignore

Adición

MoreoverFurthermoreIn additionWhat is more

Contraste

HoweverNeverthelessOn the other handConversely

Causa / efecto

ConsequentlyAs a resultThereforeThis leads to

Ejemplo

For instanceTo illustrateA case in point isSuch as

Concesión

AlthoughWhile it is true thatDespiteAdmittedly

Step 5

Grammar Patterns for Band 7+

Oración compleja con concesión

Although some argue that technology isolates people, the evidence suggests it strengthens connections.

Demuestra control gramatical avanzado. Empieza con «Aunque/While» + opinión opuesta, luego expresa tu postura — muestra pensamiento matizado.

Condicional (tipo 2)

If governments invested more in public transport, traffic congestion would decrease significantly.

Ideal para escenarios hipotéticos y soluciones. Estructura: «Si + pretérito imperfecto del subjuntivo, condicional simple» — refleja flexibilidad e imaginación.

Voz pasiva para tono academic

It is often argued that education should be free. However, this view overlooks the practical challenges.

Academic writing prefiere construcciones pasivas. «Se + verbo en participio + que…» crea un tono autoritario y objetivo.

Cláusula relativa

Students who study abroad, which is becoming increasingly common, tend to develop greater independence.

Agrega sofisticación sin complejidad. Usa «quien» para personas, «lo cual» para cosas, «que» para ambos.

Grupo nominal para densidad

The rapid expansion of urban areas has led to increased pollution levels.

Transmite más información en menos palabras. «La implementación de políticas efectivas» vs «las políticas se implementan de forma efectiva» — mejora tu puntaje Lexical Resource.

Step 6

Respuesta modelo Band 9 (corregida completamente)

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